SAMSUNG + MINI URBAN CHALLENGE
20 participants, 10 Mini Coopers and one goal: to win the challenges in the city streets. In each place, a clue to the next point. And only the Samsung Galaxy S III mini to overcome the challenges. The fastest pair took the cell phone and the car home.
IN EACH PLACE, A CLUE TO THE NEXT POINT. AND ONLY THE FEATURES OF THE SAMSUNG GALAXY S III MINI TO HELP THEM REACH THE FINAL DESTINATION.
The two videos developed in the campaign yielded more than 2 million views in less than two weeks.
In addition, the action has impacted thousands of people by being broadcast on the top blogs involved.